Module 3 · Academy

Launch

Put it in front of strangers and watch what happens.

Builds toward First User

Gate: 20 strangers used it, or 100 logged outreach touches

Lessons

4 lessons in Launch

  1. 1. Launch Is a Habit, Not an Event

    Learn the launch ladder from silent to public, and do your first small launch today.

    75 min Week 5 Deliverable: A Launch Ladder plan: 5 launches over 2 weeks, each with a channel and a date. Do the first, quiet launch today - send it to 5 of your 10 people.

  2. 2. The 100-Touch Outreach Sprint

    Find where your people already are, write a real message, and reach out to 100 of them.

    120 min Week 5 Deliverable: An Outreach Tracker (name, channel, date, message, reply, used?) plus 3 message templates - a DM, an email, and a community post - each opening with an honest "I'm a student building this" line.

  3. 3. Watch Strangers Use It

    Watch 5 strangers try your product live or on recording, and fix the top 3 things that confuse them.

    90 min Week 6 Deliverable: 5 session notes from watching strangers use your product, live or recorded, plus a "Top 3 fixes" list, shipped.

  4. 4. The First-User Retro and Your Weekly Update

    Gate lesson

    Start your weekly update habit, and submit the Launch gate with real usage numbers.

    60 min Week 6 Deliverable: Weekly Update #1, published publicly - a community, X, or LinkedIn, with a parent's okay - including your real usage numbers so far.

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