Module 5 · Academy

Grow

Do more of what worked and build the habit of telling people.

Builds toward First $1K

Gate: $1,000 cumulative gross profit

Lessons

4 lessons in Grow

  1. 1. Find What Worked and Do More of It

    Trace your first users and dollars back to the channel that actually produced them, then go deep on one.

    90 min Week 9 Deliverable: A Channel Scorecard tracking touches, users, and dollars for every channel you've tried, plus a written decision on the one channel you'll focus on.

  2. 2. Your Weekly P&L and One Number

    Run a simple weekly profit and loss sheet, and pick one KPI to chase, starting with a plain definition of gross profit.

    75 min Week 9 Deliverable: A P&L sheet (template provided) filled in back to week 1, plus one weekly KPI goal you'll track from here on.

  3. 3. Build in Public: Your Audience Engine

    Start a repeatable posting habit on one platform, documenting what you're building instead of performing.

    90 min Week 10 Deliverable: 10 posts published over 2 weeks using 3 templates (build log, lesson learned, customer story), with your starting follower count and engagement recorded.

  4. 4. Repeat the Loop: Ship, Tell, Sell

    Gate lesson

    Run two more weekly cycles of shipping, telling, and selling, and pass the Grow gate at $1,000 cumulative gross profit.

    75 min Week 10 Deliverable: Two Weekly Updates, each showing a shipped change, the posts you made, and the asks you sent, plus a testimonial wall added to your site.

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