How it works

Six stages. Real gates. One semester.

Your teen moves through six stages over twelve weeks. Each stage ends at a pass/fail gate that only passes with real evidence: a URL, a stranger's name, a payment. Nothing here is graded on effort alone.

Principles

What makes this different

Four rules run through every stage of the Path, from the first lesson to the last gate.

Coached, not done for you

The AI cofounder asks questions, checks your evidence, and points at the next smallest step. It never writes the product, the posts, or the sales messages for your teen.

Pass/fail gates

Every stage ends with a gate that only passes with real evidence: a URL, a stranger's name, a payment. There is no partial credit and no gate skipped.

One semester

Twelve weeks, five to eight hours a week, timed to fit around school instead of replacing it. Your teen keeps their classes; the business is the extra thing they made.

Runs in under 10 hours a week

The last stage hands the repeat work to AI agents so the business doesn't eat every free hour. That's what makes it something a teenager can actually keep running.

The Path

Six stages, each with a gate

Every stage names an outcome, a gate, the evidence the gate requires, and the First it earns.

Weeks 1-2 · First Idea

Spark

Find a problem worth building for.

Your teen picks one problem they've actually felt, then proves other people have it too. No idea is validated until ten real people have said so out loud.

What your teen walks away with

  • A short list of real problems, narrowed to one
  • Ten named people who described the same problem in their own words
  • A one-line statement of who has the problem and what it costs them

Gate: Write your one-liner

  • A one-line problem statement
  • Ten named people who confirmed they have the problem

Evidence: The one-liner and the list of ten names, each with a note on what they said.

Weeks 3-4 · First Build

Make

Build the smallest version that works.

Your teen builds a working version of the idea with an AI builder and ships it to a public URL. Nothing here needs to be polished. It needs to work.

What your teen walks away with

  • A working product or service at a public URL
  • Practice using an AI cofounder to build faster, not to build it for them
  • A short list of what got cut so it shipped on time

Gate: Ship to a public URL

  • A working thing
  • Live at a public URL anyone can open

Evidence: The URL, plus a short note on what it does and what's still missing.

Weeks 5-6 · First User

Launch

Put it in front of strangers.

Your teen tells people who are not friends or family about what they built, then watches what happens when a stranger tries it. This is where the idea meets reality.

What your teen walks away with

  • Direct outreach to people outside their existing circle
  • At least one stranger who used the product and gave real feedback
  • A log of what worked and what fell flat

Gate: First user retro

  • 20 strangers used it, or 100 logged outreach touches

Evidence: The outreach log and notes on what strangers said and did.

Weeks 7-8 · First Dollar

Sell

Turn it into an offer.

Your teen sets a price, turns on a way to get paid, and asks a stranger for money. A parent owns the payment account; the ask itself is the teen's.

What your teen walks away with

  • A clear offer with a real price
  • Payments turned on, on a parent's account
  • At least one paying customer who is not a relative

Gate: Ask for the money

  • First dollar from a stranger

Evidence: A record of the payment and a note on how the ask went.

Weeks 9-10 · First $1K

Grow

Do more of what worked.

Your teen tracks a weekly profit and loss, builds the habit of telling people what they're making, and repeats whatever got the last sale. Growth here is a loop, not a launch.

What your teen walks away with

  • A weekly P&L your teen keeps themselves
  • One number they track every week
  • A build-in-public habit: regular updates on what shipped

Gate: Repeat the loop

  • $1,000 cumulative gross profit

Evidence: The weekly P&L showing the running total.

Weeks 11-12 · First $10K

Run

Hand the repeat work to AI.

Your teen maps what they do every week, builds their first AI agent to take over the repeat parts, and gets the business running in under 10 hours a week. This is what makes it fit around school.

What your teen walks away with

  • A map of the business's repeat tasks
  • At least one AI agent doing real work in the business
  • The business running in under 10 hours a week

Gate: Run it in ten hours

  • $10,000 cumulative gross profit
  • Running in under 10 hours a week

Evidence: The P&L total and a week's hours log.

The rhythm

What a week looks like

Five to eight hours a week, most weeks, split four ways.

One Academy lesson

Objective, watch, make, checkpoint. About an hour, tied to whatever stage of the Path your teen is on.

One Make assignment

A deliverable that becomes evidence for the current gate: a draft, a list of names, a working screen.

Outreach or building time

Talking to people or shipping, depending on the stage. Spark and Launch lean on outreach; Make and Run lean on building.

A 15-minute weekly update

A short, written account of what happened this week: what shipped, what stalled, what is next.

The guarantee

Your teen's first business pays for Make First, or Make First pays you back.

If the business your teen builds in the program has not earned back the tuition in gross profit within 12 months of enrollment, we refund the tuition in full.

This page is a summary. The enrollment agreement governs.

Read the full guarantee →

Ready to see the Path in action?

Apply for the founding cohort, or see the app that runs the Path day to day.