FAQ

Questions parents and teens ask

Everything below is grouped by topic. If your question isn't here, email us and we'll answer it directly.

The program

How much time does this take each week?

Five to eight hours a week for twelve weeks, timed to fit inside a normal school semester. The last stage of the Path is built around getting the business running in under 10 hours a week so it stays sustainable after that.

What if my teen doesn't have a business idea yet?

That's normal, and it's what the Spark stage is for. The first lessons walk them through finding problems they've actually felt, narrowing to one, and talking to ten real people before they build anything.

Does this teach coding?

No. Make First teaches building with AI tools, not software engineering. Teens use AI builders and an AI cofounder to ship a working product without writing code from scratch.

Who owns the business my teen builds?

Your teen does. Make First is a program, not a stakeholder or a partner in the business, and takes no equity or revenue share.

Is Make First a school?

No. It is a twelve-week program that runs alongside school, not instead of it. It does not offer academic credit, grades, or a diploma.

What age is Make First for?

Teens 13 to 17, with a parent or guardian as the account holder and the person who signs the enrollment agreement. There is no program for kids under 13.

Can my teen do this alongside a regular school schedule?

Yes. The Path is built for 5-8 hours a week over 12 weeks, matched to a semester, and the program never asks a teen to skip school.

What if my teen falls behind?

Weekly group office hours with the founder exist for exactly this: getting unstuck before a stage stalls out. The AI cofounder also checks in along the way and flags when a gate is at risk.

How are gates reviewed?

Each gate requires specific evidence: a URL, named people, a payment, a P&L. The founder reviews the evidence and gives written feedback before a stage counts as passed.

How is this different from a business class?

A business class teaches concepts. Make First requires your teen to actually do the thing: talk to ten real strangers, ship a live product, and get a stranger to pay them, with an AI cofounder coaching instead of doing it for them.

Is Make First Studio finished?

No, and we say so plainly. Studio is a specification today; every capability carries an honest status badge, and the founding cohort works directly with the founder while Studio is built around them.

For parents

How much time does this take each week?

Five to eight hours a week for twelve weeks, timed to fit inside a normal school semester. The last stage of the Path is built around getting the business running in under 10 hours a week so it stays sustainable after that.

What if my teen doesn't have a business idea yet?

That's normal, and it's what the Spark stage is for. The first lessons walk them through finding problems they've actually felt, narrowing to one, and talking to ten real people before they build anything.

Who owns the business my teen builds?

Your teen does. Make First is a program, not a stakeholder or a partner in the business, and takes no equity or revenue share.

What does a parent see?

Today, weekly group office hours with the founder and a Scoreboard your teen updates by hand. A dedicated parent view of the Path and Scoreboard is in the works, and the founding cohort helps shape it.

Is Make First a school?

No. It is a twelve-week program that runs alongside school, not instead of it. It does not offer academic credit, grades, or a diploma.

What age is Make First for?

Teens 13 to 17, with a parent or guardian as the account holder and the person who signs the enrollment agreement. There is no program for kids under 13.

Can my teen do this alongside a regular school schedule?

Yes. The Path is built for 5-8 hours a week over 12 weeks, matched to a semester, and the program never asks a teen to skip school.

What if my teen falls behind?

Weekly group office hours with the founder exist for exactly this: getting unstuck before a stage stalls out. The AI cofounder also checks in along the way and flags when a gate is at risk.

How is this different from a business class?

A business class teaches concepts. Make First requires your teen to actually do the thing: talk to ten real strangers, ship a live product, and get a stranger to pay them, with an AI cofounder coaching instead of doing it for them.

For teens

How much time does this take each week?

Five to eight hours a week for twelve weeks, timed to fit inside a normal school semester. The last stage of the Path is built around getting the business running in under 10 hours a week so it stays sustainable after that.

What if my teen doesn't have a business idea yet?

That's normal, and it's what the Spark stage is for. The first lessons walk them through finding problems they've actually felt, narrowing to one, and talking to ten real people before they build anything.

Does this teach coding?

No. Make First teaches building with AI tools, not software engineering. Teens use AI builders and an AI cofounder to ship a working product without writing code from scratch.

Can my teen do this alongside a regular school schedule?

Yes. The Path is built for 5-8 hours a week over 12 weeks, matched to a semester, and the program never asks a teen to skip school.

How is this different from a business class?

A business class teaches concepts. Make First requires your teen to actually do the thing: talk to ten real strangers, ship a live product, and get a stranger to pay them, with an AI cofounder coaching instead of doing it for them.

Pricing

What does "gross profit" mean in the guarantee?

Money in, minus what it cost to make and sell: cost of goods and ad spend. Time and any money your teen reinvests in the business are not deducted.

What happens after the 12 months?

The founding cohort price covers Studio, the Academy, office hours, and the guarantee window for 12 months. What comes after that (renewal, alumni access) will be announced before any founding cohort reaches it.

What tools cost extra?

Anything your teen chooses to use to build and run the business: a domain name, an app builder subscription, or payment processing fees. Founding cohort tuition covers Studio, the Academy, office hours, and community, not these pass-through costs.

How do we claim the guarantee if it applies?

Email us within 30 days after the 12-month window with your Scoreboard. We confirm the numbers with you and refund the founding cohort tuition in full within 14 days.

The guarantee

What does "gross profit" mean in the guarantee?

Money in, minus what it cost to make and sell: cost of goods and ad spend. Time and any money your teen reinvests in the business are not deducted.

What happens after the 12 months?

The founding cohort price covers Studio, the Academy, office hours, and the guarantee window for 12 months. What comes after that (renewal, alumni access) will be announced before any founding cohort reaches it.

How are gates reviewed?

Each gate requires specific evidence: a URL, named people, a payment, a P&L. The founder reviews the evidence and gives written feedback before a stage counts as passed.

How do we claim the guarantee if it applies?

Email us within 30 days after the 12-month window with your Scoreboard. We confirm the numbers with you and refund the founding cohort tuition in full within 14 days.

Make First Academy

What if my teen doesn't have a business idea yet?

That's normal, and it's what the Spark stage is for. The first lessons walk them through finding problems they've actually felt, narrowing to one, and talking to ten real people before they build anything.

Does this teach coding?

No. Make First teaches building with AI tools, not software engineering. Teens use AI builders and an AI cofounder to ship a working product without writing code from scratch.

Make First Studio

What does a parent see?

Today, weekly group office hours with the founder and a Scoreboard your teen updates by hand. A dedicated parent view of the Path and Scoreboard is in the works, and the founding cohort helps shape it.

Is Make First Studio finished?

No, and we say so plainly. Studio is a specification today; every capability carries an honest status badge, and the founding cohort works directly with the founder while Studio is built around them.

Still have a question?

Apply for the founding cohort, or send us a question first. A parent or guardian is the account holder either way.