The Make First guarantee

Your teen's first business pays for Make First, or Make First pays you back.

If the business your teen builds in the program has not earned back the tuition in gross profit within 12 months of enrollment, we refund the tuition in full.

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In plain English

What this actually means

We measure gross profit: money in, minus what it cost to make and sell. Nothing else comes out of that number, not your teen's time and not what they choose to reinvest. Your teen keeps a running P&L in Studio, and that P&L is what the guarantee looks at.

The clock starts at enrollment. Twelve months from the day a parent or guardian signs the enrollment agreement is the whole window for the business to earn back the tuition in gross profit.

To qualify, your teen has to pass every gate through Sell (First Idea, First Build, First User, First Dollar) and log the work the whole way: the weekly update, the outreach tracker, and the P&L, inside Studio. A business that hits the number without the gates and the log does not qualify.

The guarantee

Your teen's first business pays for Make First, or Make First pays you back.

If the business your teen builds in the program has not earned back the tuition in gross profit within 12 months of enrollment, we refund the tuition in full.

How it's measured

Gross profit: money in, minus what it cost to make and sell (cost of goods and ad spend). Time and reinvestment are not deducted.

Conditions

  • Pass every gate through Sell (First Idea, First Build, First User, First Dollar) inside the 12 months.
  • Log the work in Studio: the weekly update, the outreach tracker, and the P&L.
  • A parent or guardian is the account holder and signs the enrollment agreement.

What's excluded

  • Businesses started before enrollment.
  • Revenue from family members.
  • Leaving the program before the 12 months end.

How to claim it

Email us within 30 days after the 12-month window with your Scoreboard. We confirm the numbers with you and refund within 14 days.

This page is a summary. The enrollment agreement governs.

Terms in brief

The short version

  1. Pass every gate through Sell (First Idea, First Build, First User, First Dollar) inside the 12 months.
  2. Log the work in Studio: the weekly update, the outreach tracker, and the P&L.
  3. A parent or guardian is the account holder and signs the enrollment agreement.
  4. Businesses started before enrollment.
  5. Revenue from family members.
  6. Leaving the program before the 12 months end.
  7. Email us within 30 days after the 12-month window with your Scoreboard. We confirm the numbers with you and refund within 14 days.
  8. This page is a summary. The enrollment agreement governs.
  9. The enrollment agreement, signed by a parent or guardian, governs tuition and the guarantee.

The Firsts

The guarantee is measured in Firsts

  1. 1

    First Idea

  2. 2

    First Build

  3. 3

    First User

  4. 4

    First Dollar

  5. 5

    First $1K

  6. 6

    First $10K

The guarantee is earned by getting to First Dollar and keeping the books after that.

Ready to see the full price?

One founding-cohort price covers Studio, the Academy, and this guarantee.

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